On November 22, a colleague and of mine and I will give a presentation at the first BrandCamp conference in Bucharest, Romania. Entitled “Face It. Keys to Success,” the presentation will deal—oddly enough—with Corporate Type and branding.
Our presentation’s description:
In a dialogue concerning your brand’s success, Linotype reveals the key Corporate Type factors to consider. Through a quick succession of tests, real-life examples and case studies, your business will be discussed and burning questions will be answered, both from the commercial side as well as from the creative point of view.
– http://brandcamp.ro/program.html
BrandCamp/Focus on the Branding Process is the first in a series of branding events, responding to the increasing interest in, and importance of, this discipline.
This isn’t my first trip to Romania. In February, Arash and I spoke at the AdPrint 2006 conference in Brasov. I didn’t file any report about that here on TypeOff., but I did post a number of storefront typography photos to my flickr space – Signs in Brasov.